7 Simple Ways to Generate More Leads

Generating leads is one of the biggest challenges you'll face as an agent. It's a part of the job that requires patience, fortitude, and out-of-the-box marketing that goes beyond what every other real estate agent is doing. It is not easy but those who persist are the real estate agents who thrive.

7 Easy Lead Generation Ideas

When it comes to discovering how to get more leads as a real estate agent, the most important thing is to get yourself out there. There are some methods that require hours of your day and may not be as fruitful as you imagined. Then there are other ideas you can implement that take very little time and can broadly target a large number of leads. While you should always be working on your long-term lead generation goals, trying out these seven easy-to-execute ideas can help find new leads while creating awareness around your business.

1) Frequent Local Establishments Often

Before you can be the star player, sometimes you gotta warm the bench. Find your favorite places in town and become a regular. Over time, people will naturally get to know and trust you, both as a friend and real estate agent. Believe it or not, some of the biggest breaks in real estate agents’ careers have happened because of some off-the-cuff industry conversation over some eggs and bacon. Being a regular also opens up new partnerships with these local businesses and creates a word-of-mouth referral system where owners and managers will suggest your name whenever the topic of selling or buying a home comes up.

2) Throw a Block Party

Parties can sometimes seem like a big to-do, which is why we suggest throwing a block party with the bare minimums: hot dogs, burgers, beer, and cornhole. Keep it simple and utilize this party to get your name out there and mingle with your neighbors. Make it a potluck for a fun way to keep it low cost.

3) Target For Sale by Owner (FSBO) Listings

Probably the most common niche real estate agents claim as their way of getting started is “For Sale By Owner” Listings. This target market consists of people who think they have enough expertise to sell their own home without spending money on an agent. Usually, it costs them in other ways. Your knowledge as an agent and this loss of value are just a couple of the selling points agents can make to persuade FSBOs to drop the acronym and enlist a real estate agent’s services.

4) Engage People on Social Media

Social media is by far one of the most powerful marketing tools, once you know how to use it. All you need is a laptop or a smartphone to get started, and from there? You're the star of your own show. Share your insider market knowledge, give behind the scenes peeks into the life of an agent, or even hop on a trend or two. This sort of engagement has helped countless new agents grow their businesses over the past decade.

5) Become a Local Radio/TV Guest

Something many real estate agents neglect is local public access channels, like radio or TV. Probably every small town in America has at least a few of these channels and they’re constantly looking for new local talent to come in and discuss what they know. This is a great opportunity to reach new audiences, and help ease potential buyers' minds about the state of the market, building trust early.

6) Attend Non-Real Estate Networking Events

So, visiting real estate networking events isn't exactly where your target market is hanging out. No surprise there. While there are benefits to attending these events, like expanding your sphere of influence, you should actually attend broader professional events to meet new leads. It also allows you to meet new people from other industries and potentially create new partnerships. Also consider going to events that aren't just business. Try meeting people at events that interest you, like Comic Con or a church event, or use your hobbies to connect you to different circles, like throwing a concert or sharing your art at a gallery.

7) Host a Weekly Sporting Get-Together

Meeting new leads sometimes requires thinking outside the box. Although this does take some time, organizing sports leagues or weekly shoot-around at the local basketball courts is a great way to meet new acquaintances through your current network. It’s a natural way for you to meet your friends’ friends and can lead to long-term relationships that lead to more business over time.

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